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Besides the cluttered interface, the user flow and the integration of several features needed improvement. Based on user feedback, the survey, and empathy and journey maps, I pinpointed four major user pain points: Complex feature set and user flow: The app offered many helpful features but tried to solve too many issues at once, failing to capture user attention and build loyalty. Lack of personalization and a loyalty system: Bitely originated from the idea of providing users with personalized learning programs to make self-improvement easier and faster. However, the existing app lacked a program structure and personalized features. Low user retention rates (CRR): Users were downloading the app but abandoning it after the first use or during the onboarding process. Design system problems: Despite having a comprehensive design system, misalignments in the app gave it an unprofessional look. 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